STP HISTORY

In October 1954, three businessmen with a mere $3,000 in start-up capital introduced the first STP product in St. Joseph, MO. STP, began with one product — STP Oil Treatment. It helped automobile motor oil resist thinning at high temperatures and pressures.

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IT'S NOT COMPLICATED, IT'S SCIENCE.

We live in a world where the technology that works for us isn't designed to be taken care of by us. Computer problem? Take it to the Apple Store. Internet doesn't work? Cross your fingers and call your service provider. Car getting bad gas mileage? Take it to the mechanic. The more advanced our technology gets, the further away the consumer gets from understanding how it works. That's why STP has decided to use science to make life simpler.

"It's Not Complicated. It's Science." cuts through the myths about the difficulty of car care and the reservations the average consumer has about doing it themselves, in order to empower them. By simplifying an important part of car care in the mind of the consumer, we can give them confidence in themselves to get the job done and confidence in STP to help them do it.

With STP in their corner, they can finally use science to make car care as simple as opening the bottle.

History

Learn more about the history of STP, founded in 1954.

About Energizer Holding, Inc:

Energizer Holdings, Inc., headquartered in St. Louis, Missouri, USA, is one of the world’s largest manufacturers of primary batteries and portable lighting products and is anchored by its globally recognized brands Energizer, EVEREADY, Rayovac, and VARTA.

Energizer is also a leading designer and marketer of automotive fragrance and appearance products from recognized brands such as A/C Pro, Armor All, Bahama & Co., California Scents, Driven, Eagle One, LEXOL, Nu Finish, Refresh Your Car!, and STP® .

As a global branded distributor of consumer products, our mission is to be the leader in our categories by better serving consumers and customers.

Energizer Holdings, Inc. acquired STP in 2019. STP, originated from the acronym & Scientifically Treated Petroleum. It was established in 1954 in St. Joseph, Missouri. It is an American brand of automotive aftermarket products, especially lubricants such as fuel additives, Oil & Engine additives, and functional fluids. It began its journey with the Oil Treatment and has since evolved into a trusted brand.